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这个中国汽车品牌准备打入欧美市场

时间:2019-10-06 16:48来源:未知 作者:admin 点击: 68 次
沃尔沃汽车母公司、浙江吉利控股集团新设立的汽车制造企业领克准备在今年晚些时候进入中国市场。上海国际车展开幕前,领克发布了自己的概念轿车,并称免费联网功能将成为该公

  沃尔沃汽车母公司、浙江吉利控股集团新设立的汽车制造企业领克准备在今年晚些时候进入中国市场。上海国际车展开幕前,领克发布了自己的概念轿车,并称免费联网功能将成为该公司所有产品的标配。

  去年10月,领克推出了01款SUV概念车,全新设计概念命名为03款。01款准量产车预计将于本周三的2017年上海车展亮相。领克公司表示,将在车展上宣布03款概念车的关键设计特点。

  身世略显复杂的领克成立不到六个月。其母公司是中国的吉利汽车,设计和制造地位于沃尔沃总部瑞典。吉利汽车隶属于浙江吉利控股集团,吉利控股旗下还拥有沃尔沃和伦敦出租车公司。

  领克品牌将用于推出第一款基于紧凑模块化架构(CMA)的产品,该平台由吉利和沃尔沃联合开发。也就是说,领克01跨界SUV和领克03四门轿车可能采用类似的底盘。

  领克对自己的描述是可满足全球联网群体需求的新型汽车品牌。这就意味着它打算提供的联网服务和app将和消费者在智能手机上见到的那些一样。同时,它还将提供非传统的车辆所有权方式。比如说,车载联网平台将让该公司的产品适于共享。从领克03的发布公告中可以看出,领克正在开发订阅模式。

  该公司高级副总裁魏思澜表示,领克的所有产品都将提供终身质保和免费联网功能,以“进一步彰显我们挑战汽车行业传统模式的决心”。

  魏思澜在一份公告中称:“我们相信领克将提供世界上联网功能最强的汽车以及全球首个车载数字共享功能。我们还将推出全新的商业模式,包括简化的产品销售、透明的固定价格以及有吸引力的购买和拥有体验,这将从今年、从中国开始。我们将带来独特而且无所不包的联网移动性,消费者还可选择和别人共享车辆。”

  领克计划在全球范围内展开销售,首先是今年在中国推出领克01,随后进入欧洲和美国市场。(财富中文网)

  译者:Charlie

  Lynk & Co., the new auto venture of Volvo parent company Zhejiang Geely Holding Group, unveiled its second sedan concept and free Internet connectivity as a standard feature in all of its cars ahead of the Shanghai Auto Show, as it prepares to enter the Chinese market later this year.

  The design concept called the 03, follows the 01—a SUV concept vehicle that was unveiled in October. The company is expected to debut a production-ready version of the 01 Wednesday at the 2017 Shanghai Auto Show. Key design features of the 03 Concept will also be revealed at the auto show, according to the company.

  Lynk & Co., which came out of stealth less than than six months ago, is a hybrid of sorts. The brand falls under China's Geely Auto Group and its products are designed and engineered in Sweden where Volvo is based. Geely Auto Group, a subsidiary of Zhejiang Geely Holding Group, owns Volvo Cars and London Taxi Company.

  The Lynk & Co. brand will be used to launch the first vehicle based on the Compact Modular Architecture (CMA) platform developed by Geely and Volvo. This means the 01 crossover SUV and the 03 four-door sedan will likely have a similar chassis.

  The company describes itself as a new kind of car brand that can meet the needs of a global and connected populace. This is code for a company that intends to provide Internet-connected services and apps that consumers already find on their smartphones as well as untraditional means of ownership. The connected car platform in the cars will make them suitable for sharing, for instance. The company also appears to be developing a subscription-based model, according to its announcement on the 03 design concept.

  Alain Visser, senior vice president of Lynk & Co., says the company will offer a lifetime warranty and free Internet connectivity on every vehicle to "further underline our determination to challenge the traditional business model of the car industry."

  "We believe Lynk & Co. will offer the most connected cars in the world, with the world's first in-car digital share function. We also offer a completely new business model, with a simplified product offer, transparent fixed pricing, and an attractive purchase and ownership experience starting here in China this year," he said in a statement. "We will bring a unique offer of connected mobility, with the option to share your car, where everything is included."

  Lynk & Co. plans to sell its cars globally, starting with the 01 in China this year, followed by Europe, and the United States.

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